... go back to the flavor infusion : newsroom
8.29.2006
:
Flavor Infusion Commits to Expansion Program
After one full year of operating in San Clemente, Flavor Infusion is ready for expansion. We will be expanding R&D and wharehouse capacities.
The Flavor Infusion R&D team, which includes flavor development and product application, will be moving to Downtown Laguna Beach adjacent to the existing executive offices. With a focus on beverages, this will be an open studio environment where the general public can taste prototype beverages. “We wanted to try something new and different,” says director of marketing, Bart DeClark. “This move is completely non-conforming to industry doctrine, but this will give us a valuable point of difference from competition. We will utilize the vibrant Laguna Beach culture and its ‘walking city’ environment to gather useful consumer data and preference/acceptance feedback on new product and flavor concepts.” This will feed confidential market research data to the F.I. marketing department and can be used exclusively by F.I. clientele.
Our clients love coming to Laguna Beach and this new concept will provide them the opportunity to participate in consumer panels while working in an exciting environment steps from the beach. At this time, the details of the planned occupancy are under city review and remain confidential.
Flavor Infusion is also looking at the option of setting up a strategic distribution center. This will allow enhanced shipping capabilities, more timely shipping operations, and give our customers greater control of finished product inventories. We are also looking into expanding our operations into ingredient blending and pre-unitizing services for our clients. Full details on this expansion program will follow shortly.
... go back to the flavor
infusion : newsroom
|
